What is a landing page? The term "landing page" crops up a lot in marketing articles; so what are they, how do you apply them, optimize them and use them effectively? In marketing terms, it's a specialized page that visitors are directed to once they've clicked on a link, usually from an outside source such as a Pay Per Click ad or tied to an email or eNewsletter campaign that Stern Bloom media generates. The page is usually tightly focused on a particular product or service with the aim of getting the visitor to buy or take some form of action rapidly that will ultimately lead to a sale.