Custom Publishing Statistics

Anything you ever wanted to know about custom media...

U.S. companies spent $35.5 billion on custom publishing in 2004.
—source: custom publishing council & Publications Management

Corporate spending on custom publishing has doubled since 1999.
—source: custom publishing council & Publications Management

The average number of uniquely titled custom publications produced per U.S. company is 2.2.
—source: custom publishing council & Publications Management

The average number of pages per issue in custom publications reached an all-time high of 22.8 in 2004.
—source: custom publishing council & Publications Management

Average circulation per issue for custom publications has grown 37% since 1999.
—source: custom publishing council

91% of consumers who read custom publications believe they are an informative source of information.
—source: custom publishing council

94% of business professionals who read custom publications believe they are an informative source of information.
—source: custom publishing council

78% of consumers think custom publications are more effective than other forms of advertising.
—source: custom publishing council

74% of business professionals think custom publications are more effective than other forms of advertising.
—source: custom publishing council

37% of custom publication readers read most issues or every issue.
—source: custom publishing council

50% of consumers who receive custom publications read the book cover-to-cover or some pages in detail.
—source: custom publishing council

45% of business professionals who receive custom publications read the book cover-to-cover or some pages in detail.
—source: custom publishing council

58% of consumers agree that they are more likely to read a custom publication and respond to offers if it is personally addressed to them.
—source: custom publishing council

51% of consumers agree that they are more likely to trust advertising or special offers in a custom publication than in a traditional magazine or newspaper.
—source: custom publishing council

56% of consumers are more likely to purchase products featured in a custom publication than other forms of advertising.
—source: custom publishing council

70% of regular custom publication readers have purchased a product or service as a result of reading a custom publication.
—source: custom publishing council

108,000 unique custom publications were produced in the U.S. in 2004.
—source: custom publishing council

The custom publishing industry is similar in size to the consumer magazine publishing industry.
—source: custom publishing council

The custom publishing industry is similar in size to the radio industry.
—source: custom publishing council

The custom publishing industry is similar in size to the network television industry.
—source: custom publishing council

26% of custom publications include paid advertising.
—source: custom publishing council

U.S. companies spend an average of 25% of their total marketing, advertising and communications budget on custom publishing.
—source: Publications Management

Of those marketing directors who had firsthand experience using a custom publication, 92% said it is effective at relationship building.
—source: custom publishing council

Of those marketing directors who had firsthand experience using a custom publication, 88% said it is effective at generating loyalty.
—source: custom publishing council

Of those marketing directors who had firsthand experience using a custom publication, 83% said it is effective at client retention.
—source: custom publishing council

89% of surveyed B-to-B marketers say their company publishes an email newsletter.
—source: marketingsherpa

90% of surveyed B-to-C marketers say their brand publishes an email newsletter.
—source: marketingsherpa

The average magazine reader spends about 45 minutes per issue.
—source: mri

32 billion copies of custom-published titles were distributed in 2004.
—source: custom publishing council